SkiMobile brand system
Brand book
Prepared equipment where it suits you. At the promised time, with clear pricing. These rules connect our team, visual identity and every guest interaction.
23
Sections
4
Branches in Sheregesh
3
Guest commitments
2
Languages
Applications 1.0 · 33 ready RU/EN masters for documents, marketing, branches and team operations
Open assetsKnowledge base
SkiMobile technical guidance and practical know-how for the team, designers, developers and partners. Public access without an account.
Advertising materials
SkiMobile business cards, print materials, digital templates and landing pages. Choose a medium, inspect its composition and get the files you need.
Audience
Brand owners · branch teams · designers · developers · marketers · suppliers · partners
Who we are
- The founder created the name: Ski represents mountain skiing; Mobile means delivery as a core principle of guest comfort.
- Four operating branches in Sheregesh: three hotel-based locations and one independent pavilion.
- Rental, instructors and the workshop are SkiMobile’s own services.
- Expansion to other resorts through company-operated and franchise branches: a mixed network.
- All riding levels: beginners, experienced riders, families, friends and groups. The shared focus is care, clear fitting advice and respect for guests’ time.
- With a full kit 08:45–22:00: free. Without a kit or 08:00–08:45 / 22:00–22:30: 500 ₽ each way. Agree addresses with our team.
- Delivery at the promised time.
- Equipment fits the guest comfortably; uncomfortable items are replaced.
- Transparent pricing.
Every order’s standard
Items, period and total cost are clear before confirmation. Delivery and return places and times are recorded. Guests know how to get help with discomfort; every enquiry has a responsible person and next step.
Applying the brand
01 · Understand the promise
Start with the foundation: SkiMobile’s meaning, guests, values and three commitments.
02 · Shape communication
Use the brand voice and RU/EN glossary. Explain prices and terms in plain language.
03 · Build the application
Apply the logo, palette, typography and composition from the visual system.
04 · Choose the format
Use document, marketing, branch and digital-screen rules.
05 · Prepare the team
Complete employee and branch checklists; practise fitting, handover and replacement.
06 · Check quality
Check materials against guidelines and operational terms. Review enquiries and address causes of inconvenience.
Brand book map
Brand strategy
Communication
Visual system
- Logo
Static and animated logos: four layouts, colourways, SVG, ProRes 4444 MOV, MP4 and PNG. Web, print and video; Logo Motion 1.0.
Active - Colors
Brand palette, themes, accents and states. Tokens, contrast, RGB/CMYK and ready-to-use files.
Active - Typography
Manrope: one RU/EN typeface, 12 type roles, figures, typesetting and web/print files. Typography 1.0.
Active - Composition and grids
Layout 1.0: fluid composition, 4/8/12 columns, spacing rhythm, six templates, browser capabilities and ready CSS/HTML/SVG.
Active - Graphics and icons
SkiMobile Icons 1.0: 143 pictograms, accent colours, five motion states, SVG and transparent PNG. Searchable catalogue and ready-to-use collections.
Active - Photography and video
Photography direction: equipment, people, branches and the mountain environment.
Active - Motion
Logo Motion 1.0 and SkiMobile Icons 1.0: logo and icon movement, states, accessibility and rules for websites and video.
Active - Mascot
Mobi, SkiMobile’s soft yeti. Appearance, working roles, emotions, branded uniform and application rules.
Active
Applications
- Document templates
Formats, required fields and rules for cards, price lists, letterheads and guides.
Active - Marketing templates
One useful message, recognisable composition and a clear action in every channel.
Active - Branches and physical applications
A recognisable entrance, clear wayfinding and consistent branch presentation.
Active - Partners and franchise
Hotels, coffee shop, souvenirs and franchisees: responsibilities, shared standards and local adaptation.
Active
Customer experience
Digital products
How to use this guide
Find a rule using the menu or search. Use the current edition and real library files. Check rates, availability and contacts against branch records. Record corrections in the repository and share them across the network.
Version history
7 October 2026 · 0.13 · New header, unified search, cart and guest requests. Pay-on-each-return, whole-kit returns, separate service payment, local history and email/Telegram delivery are documented. Previous edition: 7 October 2026 · 0.12 · Mobi 1.2 closes the first stage: five images reviewed, four digits per paw — three rounded fingers and a distinct thumb — consistent proportions, uniform and branding. The specification includes a review record with SHA-256; the kit includes the exact original SVG mark. Individual exports, media variants, examples and Mobi animation belong to later iterations. Previous edition: 7 October 2026 · 0.11 · Mobi 1.1 adds an eight-view orbit, head and uniform construction, consistent proportions, back branding and character specification. Previous edition: 7 October 2026 · 0.10 · Mobi 1.0 introduces the soft white yeti with branded uniform, six working roles, twelve expressions and application rules. The mountain character and its SVG poses are archived. Previous edition 0.9: All 23 sections connect ready rules, examples and checks. Applications 1.0 provides 33 RU/EN masters, documents, marketing, wayfinding, five Mobi poses and operational forms. The asset library adds search and filters; the design system adds inputs, errors, states and a dialog. Typography and print rules now share one standard.
Version 0.24 · One edition of the guidelines across the network.