Skip to content

SkiMobile · active brand and network standards guide.

Applications

Branches and physical applications

A recognisable entrance, clear wayfinding and consistent branch presentation.

Ready masters and operational forms

Loading masters…

Entrance and recognition

Guests see SkiMobile, find the entrance and know where to ask. Signs use the full logo on a calm light or navy background. Keep branch name and hours separate from the mark; do not insert other elements into the logo.

Branch applications

Wayfinding uses Fitting, Collection and Returns with one arrow system. Counters have clear surfaces and visible contact details. Price lists place items and periods beside the price; QR links lead to the relevant branch.

Uniforms use navy or neutral colours, chest logo, sky-blue accent and a readable badge. Equipment labels include ID and branch, resist moisture and do not cover manufacturer information. Embroidery and single-colour applications use clean silhouettes.

Warehouse equipment sticker

All branches use round colour bases: Ø60 mm for larger equipment and Ø34 mm for helmets, boots and small items, with the original logo, mountains, website, phone and rental-ownership lettering. Both diameters use the same transparent label: 30 mm wide and 14 mm high (14 × 30 mm when written height × width). Print it separately on the branch’s thermal-transfer printer and apply over the base.

The CODE 128 barcode contains three uppercase Latin warehouse letters and four digits for the item’s sequence number: LAP0001. Place the barcode and readable ID on the base’s white area; do not print one fixed ID across the shared colour run.

The small base places the logo above the centred barcode, with mountains, higher side peaks and trees below extending slightly under the transparent film; bars, quiet zones and ID remain on white. Both bases and the separate label are available in CorelDRAW 15 and 25 in the Asset library. Base pages are 60 × 60 and 34 × 34 mm; the label page is 30 × 14 mm, with outlined lettering. The combined ZIP includes cut paths, assembly examples and instructions. Keep a 1:1 scale; the printer sets production and cutting parameters.

Consumer information board

The approved light board is 630 × 860 mm: a cloudy header, mountain artwork with Mobi skiing, snowboarding and tubing, and a snowy footer. The consumer information heading sits on the left, a single-line SKI MOBILE logo on the right, with a handwritten rental tagline below.

The layout accommodates two upper 230 × 307 mm pockets and a lower 510 × 220 mm pocket, without purpose labels. The footer places +7 913 318-53-69 and skimobile.ru with icons on the left, the website QR code in the centre, and the approved sole proprietor details on the right: Stanislav Sergeevich Emelyanov, INN 422802860135, OGRNIP 321420500000937.

The library provides CDR 25, CDR 15 / X5 and a complete ZIP package. The page is at 1:1 scale without bleed; lettering, logo and QR are vector objects. Pocket outlines are on a hidden nonprinting layer. Their positions were reconstructed from a photograph and must be checked against the physical pockets. The raster background is about 43 ppi: inspect a full-size proof before the print run; the printer sets the colour profile, bleed and cutting parameters.

Projecting sign · 50 × 50 cm

A double-sided 500 × 500 mm illuminated panel with rounded corners. A large rental heading sits above the original colour SKI snowboarder mark and MOBILE lettering. A polygon pattern covers the whole face, quieter behind the logo and brighter around the edges. The light version uses a pale blue background and navy lettering; the dark version uses a navy background and white lettering.

The graphite housing attaches to the wall with two short straight supports at the top and bottom of the side edge. The supplied reference specifies 80 mm depth; R25 mm corners are nominal dimensions taken from the concept. The manufacturer finalises the housing profile, visible face area, radius and fixings.

The library includes both designs in CDR 25 and CDR 15 / X5, construction visualisations and a ZIP package with SVGs and instructions. Print artwork is fully vector: a 500 × 500 mm page, 3 mm bleed and outlined lettering. The rounded contour is on a hidden nonprinting layer. The housing, supports and dimension captions are excluded from print artwork. All four CDR files were checked by reopening in CorelDRAW 25.2.

Toyota Wish I · universal decals

The approved concept moderately brands a white first-generation Toyota Wish. The SKI mark sits on the front door and the rental/MOBILE words on the rear door, with the door seam between them. The phone +7 913 318-53-69 goes below the mark and skimobile.ru below the words. The bonnet carries the logo and a Russian equipment-delivery caption.

The rear glass carries the logo, contacts, QR and the one-call slogan. A QR with a scanning caption goes on the fixed cargo quarter window. Blue polygon graphics rise from the rear door towards the rear pillar; left and right elements are supplied separately.

The universal kit accommodates different Wish I model years and grades from 2003–2009: separate decals without an overall background, eight full-size pages and 11 installation modules. CDR 25 / 15, PDF with a CutContour spot colour, a dimension map and a ZIP are in the library. Only QR codes retain white backing. These are decal sizes, not exact body templates: check mounting areas before production and trim arches and the fuel flap during installation. Never mirror lettering or QR codes.

Application inspection

Check the entrance from the guest’s route, signs at their actual viewing distance, QR codes with a phone and price lists under branch lighting. Test materials, fixings and printing. Replace damaged, illegible or outdated applications.

Applications along the guest route

Applications along the guest route
AreaContentCheck
EntranceSkiMobile, branch, address, hours and contact.Visible from the actual route; snow and an open door do not hide the sign.
FittingArrow and label; room for fitting.Clear route from entrance; counter does not hide the sign.
Collection / returnsSeparate labels and staff for handover.Queues and opposite flows do not obstruct each other.
Price listContents, period, total and separate charges.Readable under branch lighting; important terms are not tiny footnotes.

Materials and dimensions

The kit’s A3 entrance sign and A4 internal signs are starting scales rather than universal facade dimensions. Large signs depend on distance, visibility and mounting location; check the layout on an actual entrance photo and a 1:1 proof.

Use durable finishes and replaceable labels in wet areas. Item labels must not cover manufacturer markings or mechanisms. Proof uniforms on the chosen fabric using a legible single-colour mark, clear space and a named badge.

Actual route check

  1. Start from the hotel or street. Find the entrance, fitting, collection, returns and help contact without verbal guidance.
  2. Check signs under shift lighting from a guest’s position. Arrows match actual directions; QR codes open this branch’s page on a phone.
  3. Match the branch passport, hours, map listings, website and printed applications. Replace damaged or outdated materials; the lead records the result.