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SkiMobile · active brand and network standards guide.

Applications

Marketing templates

One useful message, recognisable composition and a clear action in every channel.

Advertising materials and landing-page gallery

Ready masters and operational forms

Loading masters…

Campaign character

Focus on guest benefits: convenient handover, prepared equipment and fitting help. One application has one offer and one action. Avoid pressured urgency or unchecked promises of constant availability.

Channel layouts

Posts use square or 4:5 portrait layouts; Stories use 9:16 with interface-safe space. Place logo above, a short heading, photo or pictogram, and action below. Banners reduce copy to one message while keeping terms readable.

Map listings include actual branch name, address, hours, contact and entrance photos. Partner presentation: who we are → guest benefit → services and delivery → cooperation format → contact. Each slide has one message without dense tiny tables.

Message checks

State ‘with equipment kit rental’ alongside included delivery. Use live offer dates, items and prices. Check short and long RU/EN copy, mobile readability, links and platform-interface space.

Working digital formats

Working digital formats
ScenarioProfileComposition
Post1080 × 1080 · 1:1Benefit, one message, condition and contact.
Portrait post1080 × 1350 · 4:5Fitting, actual photograph and one next step.
Story1080 × 1920 · 9:16Key message in the central 70% of height.
Banner / presentation1920 × 1080 · 16:9One headline and benefit; terms readable without zoom.

Ready campaign message

‘Equipment where it suits you. A prepared kit delivered across Sheregesh. Laplandia. With a complete kit, delivery and collection are free from 08:45 to 22:00. Without a complete kit, from 08:00 to 08:45 or from 22:00 to 22:30, the total charge is 500 ₽ each way. Delivery and return use convenient addresses agreed with our team in advance. Contact us for fitting.’ Adapt length while keeping the branch and delivery conditions beside the offer.

Seasonal offers state dates, eligible categories, actual price, period rules and exclusions. Do not invent discounts or scarcity. Map listings use the actual entrance and branch passport rather than an advertising collage in place of an address.

Campaign release

  1. Check the offer with the branch lead, RU/EN, kit conditions and action link. Use the current logo, Manrope and fixed identity palette.
  2. Export from the master without stretching; check mobile readability and post-upload crops. These profiles are a working foundation; verify each platform’s actual safe areas when publishing.
  3. Retain the source, language, campaign name, version and effective dates. Replace public materials after the offer ends and check related links.