Communication
Localization and terminology
SkiMobile, four branches, a RU/EN glossary and equivalent delivery and rental terms.
Names and addresses
Use SkiMobile identically in RU/EN. Place names: Sheregesh, Laplandia, Laska, Malka and Snezhnaya branch.
Laplandia: 3a/1 Turisticheskaya Street
Laska: 19 Sportivnaya Street
Malka: 2 Olimpiyskaya Street
Snezhnaya branch: 22 Snezhnaya Street
Service glossary
Equipment rental — прокат; equipment kit — комплект; equipment fitting — подбор; delivery — доставка; collection — обратный забор; replacement — замена.
Branch — филиал; instructor — инструктор; workshop — мастерская; booking — бронирование; company-operated branch — собственная точка; franchisee — франчайзи.
Equivalent RU/EN conditions
We deliver and collect throughout Sheregesh: at a hotel, home or the slopes.
With a full kit 08:45–22:00: free. Without a kit or 08:00–08:45 / 22:00–22:30: 500 ₽ each way. Agree addresses with our team.
Prices, times and units
RUB: ‘1 500 ₽’ / ‘1 500 ₽’ is a format example, not a price. Use cm for height and length, kg for weight. Describe periods using agreed rental rules.
Use written months and resort-local times. Display readable phones and international tel links. Translation preserves conditions, voice and the next step.
Accurate translation of terms
Translate items, period calculation, delivery charges and replacement terms from the branch’s current price list. RU/EN state the same amount, timing and included services. Check both texts whenever terms change.
Translation checks
| Field | RU | EN |
|---|---|---|
| Delivery | Доставка и забор включены в прокат комплекта. | Delivery and collection are included in equipment kit rental. |
| Individual item | Доставка рассчитывается для всего заказа по тарифу филиала. | Delivery is calculated for the whole order using the branch tariff. |
| Action | Выбрать точку / Подобрать комплект | Choose a branch / Find a kit |
| Replacement | Если снаряжение неудобно — свяжитесь с нами для замены. | If equipment feels uncomfortable, contact us for replacement. |
Typesetting and implementation
Use U+00A0 non-breaking spaces between values and units: 148 cm, 1 500 ₽. Keep phone numbers together. Use an en dash for ranges; retain the manufacturer’s boot-sizing system and do not round during translation.
Use Intl for web numbers and dates and review RU/EN meaning. Language changes retain the section, parameters and anchor; file identifiers and subsection IDs are shared across locales.