Visual system
Logo
Static and animated logos: four layouts, colourways, SVG, ProRes 4444 MOV, MP4 and PNG. Web, print and video; Logo Motion 1.0.
Download the logo
Loading the logo library…
The SkiMobile logo
The mark combines SKI, a snowboarder silhouette and MOBILE. The primary horizontal layout includes the Russian rental descriptor, ПРОКАТ. It identifies SkiMobile on the website, at branches, in documents and in advertising.
Collection 1.0 is built from the owner-provided logo.svg and logo-white.svg. The mark’s geometry is retained. The descriptor is outlined using glyphs embedded in the source, so exported files need no installed font.
Three layouts
Horizontal is the primary layout for website headers, signs, letterheads and wide advertising. SKI and the snowboarder sit left; the rental descriptor and MOBILE sit right. The canvas including clear space is approximately 4.39:1.
Square places SKI above MOBILE, following the supplied reference. Use it for avatars, stickers and square cards, without the descriptor. The canvas is 1:1 with clear space around the mark.
Vertical stacks SKI, MOBILE and the rental descriptor. Use it for posters, narrow displays and portrait applications. The canvas is 2:3. Choose an existing layout rather than rearranging elements.
The standalone symbol is SKI with the snowboarder silhouette, without MOBILE or the rental descriptor, following the owner’s reference. Use it for favicons, app icons, small avatars and marking. A square canvas retains the wide symbol’s proportions; do not stretch it into a square.
Colour versions and backgrounds
The light-surface colour version uses blue #007DC4, red #E31E24 and graphite #2B2A29. The dark-surface version replaces graphite with white while retaining blue and red. MOBILE is red in the horizontal layout and graphite or white in square and vertical layouts.
Black and white versions use one colour throughout. They serve single-colour production, stamps and high-contrast compositions. Logo colours are fixed: interface accent and contrast preferences do not recolour them.
Transparent files contain no background; the preview checkerboard indicates transparency. Background versions include white #FFFFFF or navy #0A1628. Use a background on busy photographs and place white marks on dark surfaces.
Formats and sizes
SVG is the vector master for websites and vector editors. It scales without losing quality and all lettering is outlined. PNG and WebP come in 256, 512, 1024, 2048 and 4096 px widths. JPG always includes a background.
The symbol also comes in 16, 32, 48, 64 and 128 px sizes. ICO combines 16, 32 and 48 px in one file so the browser can select a size. Use SVG favicon for modern browsers and ICO as a compatible raster option.
Print files include vector RGB and CMYK PDFs at 40 and 80 mm widths, plus 300 dpi PNGs at those physical sizes. Listed dimensions include the entire canvas and clear space. Scale PDF and SVG proportionally for larger applications.
Download a selected file, the web collection, the print collection or the complete collection. Archives contain usage instructions and source records; original owner SVGs are preserved in a separate source folder. Share links retain layout, colour, background, format and size.
Logo Motion 1.0
The Static / Animated switch opens ready-to-use web and video assets. Four layouts and four colourways: 1.2 s entry, 6 s idle, 0.6 s exit and 7.8 s sequence. The rider performs two linked carves; logo breathing stays within 0.6%.
Use alpha-enabled ProRes 4444 MOV or RGBA PNG frames for compositing. MP4 contains white or navy backgrounds. SVG scales freely with no external resources. Video uses 30 fps and 1080/2160 profiles: horizontal 16:9, portrait 9:16, square and symbol 1:1.
Snow-glide audio is original synthesized sound design. Entry, exit and sequence offer silent and sound versions; idle is always silent. Separate WAV files use 48 kHz, 24-bit stereo. Website sound starts only through user action.
Clear space and minimum size
The clear-space unit is half the MOBILE letter height in the selected layout. Keep at least that distance around the outside of the mark. Exported canvases already include this space; do not crop tightly to the artwork.
Minimum on-screen canvas widths are 128 px horizontal, 96 px square and 120 px vertical. Print minima are 30, 20 and 30 mm respectively. Check actual legibility on the final application.
The standalone symbol keeps at least one tenth of its width as clear space, included in the square canvas. Favicon canvases start at 16 px; avatars start at 64 px. The silhouette remains at small sizes while fine detail is read on larger applications.
App icons use 192 and 512 px; Apple uses 180 px. The maskable 512 px version fits coloured artwork inside the central safe circle with a radius of 40% of the canvas. The operating system may crop the outer background.
Production handoff
Choose RGB PDF for RGB print workflows and working layouts, and CMYK PDF for a CMYK process. PDFs contain vector paths rather than embedded raster images. Transparent PDFs have no page fill and can be placed into a layout.
CMYK files use DeviceCMYK process values: blue C100 M36 Y0 K23; red C0 M87 Y84 K11; graphite C0 M0 Y0 K84; black C0 M0 Y0 K100. Equipment profiles, substrate and physical proof determine the result. Files are not labelled PDF/X or Pantone.
White in standard CMYK means no ink. For white application on dark material, provide the white vector master as artwork for a separate white ink. The logo has no bleed; bleed belongs to the final business-card, leaflet or other layout.
Placement rules
Use a clean light or dark panel over a busy photograph. For single-colour applications, retain silhouette and proportions and check a physical proof.
Preserve proportions and original colours. Do not add shadows, outlines, slant or effects. The logo does not replace a heading or button or merge with service names into a new mark.
From master to application
Choose layout, colour, background and purpose in the library. Use vector files for documents and SVG or an appropriately sized raster for screens. Do not replace the static app mark with a motion frame.
Ready templates include the owner’s geometry and clear space. Edit application data while retaining the logo. Do not replace logo lettering with Manrope: original outlined shapes stay unchanged.