Mascot

Mobi is a soft white yeti and a welcoming resort helper. He works alongside the team: delivering, answering questions, fitting and preparing equipment, and supporting learning. His character conveys care, competence and respect for guests’ time.

Write Моби in Russian and Mobi in English. He is one adult character without a fixed human age. He welcomes children and adults, never infantilises guests and never impersonates an actual employee or automated consultant.

The owner’s reference establishes his appearance: white fur, a blue-grey face, blue eyes, a blue cap and quilted vest. The original sticker’s number and barcode belong to the reference image; actual equipment marking uses verified item data.

Mobi is recognisable without props: a rounded white silhouette, a large soft-cheeked head, short stable legs, broad dark-gloved paws, blue irises, a small rounded nose and thick soft brows. Fur frames the open face; he has no horns, fangs, tail or sharp claws.

Full height is approximately 2.8 head heights including headwear. Keep a large head, soft compact torso and broad forearms and feet. The master is the reference, rather than mechanically stretching to a ratio. All roles preserve the face, body mass, fur length and head scale.

Every paw has exactly four digits: three rounded fingers and one distinct thumb. The thumb opposes the fingers and grows from the palm’s side. All four read on an open palm; a fist or grip may hide some. Left and right paws share one construction with the thumb on the appropriate side. No fifth digit, second thumb or three-digit mitten.

All eight views show the same Mobi in a calm stance: head level, arms slightly away from the hips and feet shoulder-width apart. Figure height and baseline match within each row. Camera stays at torso height without wide-angle distortion. Expressions and props have separate sheets so the base construction remains clear.

Right and left refer to the character. The right profile’s nose points left in the image; the left profile’s points right. Sheet order is four views per row, read left to right, top to bottom. Character and clothing rotate together; logos are neither mirrored nor moved to another side.

The primary style is a high-quality dimensional illustration with soft studio lighting. Fur is fluffy and clean; fabric is matte with readable quilting and fastenings; gloves and boots are dark. Simplified forms support recognition; texture serves the silhouette instead of adding noise.

Character materials are warm white fur, a blue-grey face, branded blue clothing, blue eyes, and graphite gloves and boots. Light and shadow naturally affect shades. Website themes and user accents do not recolour Mobi. Red is allowed within the original colour logo, not as fur, uniform or eye colour.

Do not mix dimensional Mobi with a flat mountain, plastic toy, anime character or photorealistic human. Small-print simplification retains his silhouette and face without introducing a second character.

The base uniform is a blue cap with a curved visor, a blue quilted zip-up vest, dark gloves and winter boots. Centre the logo on the cap front above the visor, on the character’s left chest, viewer right, and on the upper vest back. The back mark occupies up to 55% of back-panel width. Keep it clear of zippers, seams, fur and accessories.

Use the white monochrome SkiMobile master from Logo 1.0 on blue fabric: the same mark on headwear and chest. Retain its lettering, internal rider silhouette and proportions. Never retype it or replace it with generated text. Use the original colour version only where the entire lockup has sufficient contrast.

The cap mark occupies up to 60% of its front-panel width; the chest mark up to one third of vest width, preserving master clear space. The instructor replaces the cap with a fastened helmet: a front mark and a left-chest jacket mark. The technician’s protective apron may repeat the same mark. Headwear and protection match the task.

For embroidery, transfer or print, supply the original logo SVG/PDF separately from Mobi’s artwork. The supplier checks minimum thread or line thickness and produces a full-size sample. Never extract the logo from the character raster, mirror it, replace it with a branch logo or place partner branding on Mobi’s uniform.

Expressions change the entire face: brows, eye opening and squint, cheek height, mouth shape, jaw and head tilt. A smile, laugh and belly laugh are distinct states. Belly laughter uses a wide-open mouth, closed eyes and head tilted back; crying shows large tears and downturned mouth corners. A tongue-out pose reads without a caption.

Preserve blue irises, nose shape, white fur and the recognisable blue-grey facial area. Eyes may close and squint; mouth, cheeks and jaw fur move naturally. Communication and calm help use moderate acting; stickers and Stories use the sheet’s full range. Never make twelve identical smiles that differ only by a brow angle.

Check faces at 96–128 px: the expression should read without a title. Playful reactions address a situation, never a guest’s mistake. Sadness and crying remain part of the brand’s emotional language; real problems are handled directly by the team with a contact and next action.

Mobi speaks briefly, calmly and usefully, using respectful Russian вы and supporting guest independence. A short first-person line is allowed: ‘I’m Mobi. Let’s work it out.’ The interface identifies him as a brand character; real staff contact is labelled separately. Mobi remains his English name.

No baby talk, overfamiliarity, sarcasm or ‘it’s nothing’ in response to a complaint. No unconfirmed delivery times, unchecked availability or guaranteed learning outcomes. Never shame mistakes, age, weight or riding level. Never hide delivery terms behind a playful caption.

The primary character and role, expression, eight-view and construction sheets are PNGs with alpha; the library lists dimensions and checksums. These are raster images, not vectors or a three-dimensional model file. Do not enlarge beyond their native resolution; calculate print size at 300 dpi from source pixels and check a proof.

On screen, full-body artwork starts at 160 px high and portraits at 64 px; printed full-body artwork starts at 30 mm. Keep at least 10% image-height clear space except for an intentional portrait crop. Do not accidentally trim fur, headwear or gestures; portraits end at the chest rather than across eyes or chin.

White fur reads on a calm light-grey or deep-blue surface. In task-focused interfaces, Mobi remains secondary; one appearance is usually sufficient. Full-body artwork suits welcomes, guides and marketing; portraits suit help messages. The mascot never replaces the logo, action icon or product photograph.

Motion is soft and weighted: a 0.6–1.2 s welcome, a small 0.3–0.5 s nod and a 5–7 s breath with no more than 0.6% scale change. A facial change never makes the whole character jump. Pauses allow reading; endless waving and flashing are not used.

Reduced motion shows a static pose. Loops have pause and stop offscreen and in hidden tabs; sound is enabled manually. Decorative Mobi uses empty alt; meaningful artwork describes his role and gesture. Information remains available in text without the image. Motion rules specify application and do not claim an animated rig exists in the PNG kit.

Do not use Mobi in payments, contracts, refusals, debt recovery, emergencies, critical errors or actual complaints. State the fact, consequences, action and responsible contact. Never suggest the character processed a payment, confirmed a booking or personally checked guest safety.

No aggression, ridicule, unsafe stunts, intoxication, sexualisation, weapons, damaged protection, arbitrary costumes or external brands. Do not change fur, eye or base-uniform colour or introduce politics, medical promises or claims of superiority over competitors.

1. Match the master’s face, fur, proportions and uniform. Each paw has three rounded fingers and one distinct thumb; an open palm shows all four. One main prop and gesture explain the role. The pose is safe and contact with props is natural.
2. The logo comes from the original, is not mirrored and avoids the zipper. Helmet and protective items match the scenario. Eyes, smile and silhouette remain readable at small sizes.
3. RU/EN copy makes no unconfirmed promises; terms remain available without the character. Check surface, alpha edges, resolution, crop, accessible description and a print proof for the chosen application.
4. Hand over the file, version and original logo together with instructions. The previous abstract mountain Mobi and five Applications 1.0 SVG poses remain archived and are not used in new materials.

The active kit contains five reviewed images: primary character, six working roles, twelve expressions, eight views and construction. Four-digit paws, consistent face and proportions, blue uniform, mark placement and transparency are established. The instructor retains his helmet and jacket; the technician retains his protective apron and glasses.

Review completed on 7 October 2026 using light and dark surfaces and the original Logo 1.0. The JSON specification and ZIP include a review record with the five final PNG SHA-256s. Automated checks cover files, alpha, dimensions, registry and archive; anatomy and garment-logo rendering are inspected visually. The exact manufacturing mark is supplied as a separate original SVG.

The current images and rules are ready for use in SkiMobile materials. Releases 1.0 and 1.1 remain at their original URLs. Later iterations cover individual role and expression files, media variants, application examples and Mobi animation. Those are not required to close this stage.