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SkiMobile · active brand and network standards guide.

Visual system

Typography

Manrope: one RU/EN typeface, 12 type roles, figures, typesetting and web/print files. Typography 1.0.

Typography library

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Manrope — the SkiMobile typeface

Manrope is the primary typeface for the website, documents, advertising and branch applications. This geometric sans serif supports Cyrillic and Latin: both locales share a typeface and hierarchy. Short headings, calm body text and generous space express the brand’s care, clarity and confidence.

Working weights: 400 Regular for body text; 500 Medium for secondary labels; 600 SemiBold for UI and subheadings; 700 Bold for headings and prices; 800 ExtraBold for a short lead message. The variable master supports 200–800; light weights are excluded from rental conditions and mobile navigation.

Manrope has no italic style. Emphasis uses 600/700 weight, structure and accent; synthetic slant and bold are disabled. A system monospace stack is reserved for code and technical tokens. Logo lettering consists of vector outlines and is not rebuilt with this typeface.

Hierarchy: role defines size

The scale contains 12 roles: display, h1, h2, h3, h4, lead, body, body-small, ui, caption, price and code. Body text is 1rem (16 px at 100%) with 1.65 leading. Compact text and button labels use 14 px; short metadata uses 12 px. Input text starts at 16 px.

Display headings scale from 44 to 88 px; H1 from 32 to 56 px, H2 from 24 to 32 px and H3 from 20 to 24 px. Sizes use rem and clamp with rem + vw. Tokens --type-ID-size, -weight, -leading and -tracking describe one role; type-ID classes apply it as a whole.

Each page has one meaningful H1; H2–H4 follow structure without skipping levels to achieve a visual size. A display style can be applied to a paragraph in an advertising composition while retaining semantics. Neighbouring cards share roles and weights.

RU/EN typesetting

Text is left aligned, with 68ch as the reference and 45–75 characters for article lines. Lines naturally shorten on narrow screens. Do not justify paragraphs or set conditions, error messages or long headings in all capitals. Capitals are acceptable in short eyebrow labels.

RU uses «quotation marks» and nested „quotes“, an em dash — between clauses and an en dash – in ranges such as 09:00–21:00. EN uses “quotation marks” and ‘nested quotes’. Negative values use the mathematical minus −. Letter spacing is applied through styles rather than inserted spaces.

Price: 1 500 ₽ / сутки; English: 1 500 ₽ / day. Both locales use RUB. Non-breaking space U+00A0 keeps numbers and units together: 148 cm, 2 hours. Use tabular-nums for aligned amounts, sizes and times and proportional-nums in prose. Important conditions are never hidden in small captions.

Legibility and text enlargement

Website settings offer 100%, 125% and 150%, retained across both locales. The library also provides a local 200% specimen. Browser zoom remains available; text and related rem dimensions enlarge together, columns reflow and long words wrap.

The spacing check applies 1.5 line height, 2em paragraph spacing, 0.12em letter spacing and 0.16em word spacing. These values test the interface’s ability to accept user styles rather than replacing the brand scale. Content and actions must remain available without clipping or overlap.

Primary and secondary text use legible pairs from Colors. Do not lower meaningful text contrast with opacity. Avoid fixed-height text containers and allow for wrapping and language. Text over photography sits on a calm, contrasting surface.

Delivery and one source of truth

The website uses one local WOFF2 through next/font/local: full source coverage, Cyrillic and Latin, weights 200–800. The font is preloaded; font-display: swap preserves access to text and an adjusted Arial fallback reduces loading shifts. No external font-service requests are required.

The scale lives in shared/typography; the generator produces CSS, DTCG JSON, the web font, desktop weights and PDF. JSON uses a standard dimension token for the minimum size and a web extension for fluid CSS and the maximum. When the registry changes, regenerate the kit and verify tokens and files; normal builds validate the ready release.

Authorship, licence and redistribution

Manrope is authored by the Manrope project and distributed under SIL Open Font License 1.1. The licence permits commercial websites, documents, print and PDF embedding. Adopting Manrope for SkiMobile does not make the typeface exclusive brand property.

When sharing font files with suppliers, preserve copyright, OFL.txt and FONTLOG.txt. Do not sell font files by themselves. The kit records the pinned Google Fonts source and its checksum; WOFF2 and static TTFs are generated from that master without redesigning letterforms. System fallback fonts are not included.

Type in application templates

Applications 1.0 uses Manrope: headings 800, body 400–500 and labels 600–700. SVGs embed the font for browsers; install the Typography 1.0 TTF in vector editors. Embed the font in final print PDFs or outline final copy while retaining the editable source.

For long names, enlarge the block or use two lines. Do not condense letters or shrink important terms below the minimum size. Use the system stack only as a fallback when the brand typeface cannot be used.