Visual system
Photography and video
Photography direction: equipment, people, branches and the mountain environment.
Ready masters and operational forms
Loading masters…
Purpose
Show real equipment, a clear process and the riding experience. Prefer real branch and team photographs. The guest leads the story, supported by staff. Preserve natural snow and skin tones; avoid grandiose staging.
Application rules
Four directions: product shots, team and guests, branches and service, and mountain surroundings. Define subjects, framing, light and editing for each.
Catalogue and gallery products use portrait 3:4 (width:height), edge-to-edge frames, whole-product covers and consistent close-ups. For other media provide separate horizontal and vertical crops, a safe text area, video covers, titles and captions.
Application checks
Record creator, date, location and permitted use for every file; check consent from identifiable participants before publication. Product photos match the displayed item and real branches are identified correctly.
Required shot list
| Subject | Capture | Check |
|---|---|---|
| Equipment | Whole item, profile, binding, sole and size marking. | Model matches the listing; clean background and sharp detail. |
| Service | Conversation, fitting, comfort check, preparation and handover. | Real work, safe action and participant consent. |
| Branch | Entrance from the guest route, sign, counter and fitting area. | Current address and season; guests can recognise the location. |
| Mountains | Sheregesh surroundings, riding, breaks and group interaction. | No staged unsafe behaviour or unrelated places presented as branches. |
Capture and treatment
Keep the highest-quality original and RAW when available. Working photo masters have at least 3000 px on the long edge. Catalogue and detail-gallery product photos are strictly portrait 3:4, including close-ups and thumbnails. Covers show the whole item with 5–7% safety margins and no added bars. Prepare separate 1:1, 4:5, 9:16 and 16:9 crops for other media.
Use natural or soft directional light and retain snow detail. Adjust exposure and white balance without changing product colours or hiding damage. Web exports use sRGB and responsive AVIF/WebP with a fallback; check actual file size and mobile sharpness.
Agree frame rate and project format before filming. Titles remain mobile-readable, speech has captions and sound never autoplays. Create slow motion from suitable frame-rate footage rather than forcing missing frames into jerky playback.
From capture to library
- Record creator, date, actual branch, purpose, permitted use and consent from identifiable participants; check guardian permission for children.
- Select a master, export required crops and add content descriptions and alt text. Name files skimobile_branch_subject_date_v01. Do not include guest contact details in public filenames.
- Check address, rights, text contrast and crops on the target application. Keep sources and permitted exports together and retire outdated or inaccurate images.