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SkiMobile · active brand and network standards guide.

Brand management

Quality assurance

Checks for the three commitments, enquiry causes and correct brand application.

Ready masters and operational forms

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Guest feedback

After return, ask what worked and what could improve. The branch lead reviews enquiries and feedback: fitting, delivery, condition, price clarity and problem resolution. The log records date, branch, reason and outcome; personal contacts are not published.

Use a guest account to examine the process. Do not turn one review into a satisfaction percentage. Numerical metrics use records from a defined period and one consistent calculation method.

Promised timing

On-time rate = deliveries without delay / completed deliveries with a recorded promised time × 100%. Use order logs with promised and actual times. For rescheduling, keep the original deadline, reason and new agreement.

Review each delay: when the risk arose, how the guest was informed and what changed in the route or workload. Report records without a promised time separately.

Comfort and replacements

Orders with replacement / completed orders × 100%. Reasons: size, fit, condition, preference or other. Use enquiry and refitting records. Assess the cause and resolution: replacement itself demonstrates care.

Price clarity

Orders with period-calculation or extra-charge enquiries / completed orders × 100%. Use recorded items, period, amount and enquiries. At handover, the guest understands the total and return time; recurring questions lead to clearer explanations and pricing.

Booking checkout 1.1

The customer enters last and first names separately and a required phone; middle name, email and comment are optional. Customer document details do not replace rider or lesson-organiser details. Guests choose one offer, one promo code or no discount. Staff confirm eligibility, availability and fitting; a request is not a confirmed booking.

Laplandia. With a complete kit, delivery and collection are free from 08:45 to 22:00. Without a complete kit, from 08:00 to 08:45 or from 22:00 to 22:30, the total charge is 500 ₽ each way. Delivery and return use convenient addresses agreed with our team in advance. A kit for one rider is skis, boots and poles, or a snowboard and boots, including explicit staff-selection requests. Owned items do not count. Rental, discount, lessons and delivery are separate; an unknown price is not zero. Rental is paid on return.

Satisfaction and returning guests

Satisfaction = ratings 4–5 for ‘How satisfied are you with your rental?’ on a 1–5 scale / all responses × 100%. Report response count, period and voluntary survey method.

Returning guests = returning guests / guests with known history × 100% for the stated period. Do not calculate without verified history. Keep different periods and methods separate.

Branch checks

The lead checks preparation, handover, delivery, replacement and returns. Staff explain cost and next steps in their own words. Record date, scenario, owner, action and correction outcome for each issue.

Visual material checks

Check materials on mobile, signs, price lists and uniforms. Criteria: clear meaning, calm character, consistent palette and typography, readability, clear space and correct single-colour application. Digital materials are checked in RU/EN and both themes.

Before using an application

  1. Check current terms and contacts, consistency with the guide, links and QR destinations, image provenance and usage rights. For print, proof on the chosen material. Resolve issues affecting reading and use.

Reliable metrics

Show only calculated values with period, record count and source. Do not publish a numerical conclusion when data is insufficient. The lead tracks trends using one method and assigns specific process improvements.

Severity and response

Severity and response
LevelExampleAction
CriticalItem defect, incorrect cost before confirmation or blocked primary action.Stop handover or application use, assign an owner and correct before proceeding.
MajorUnclear route, delay without contact or unreadable terms.Help the guest now, record cause, correction timing and recheck.
RoutineFormatting error or cosmetic inconsistency.Log and correct in the next application release.

Operational review rhythm

At shift start check outgoing equipment preparation, price lists, contacts and guest routes. At handover review unfinished orders and enquiries. Weekly, the lead reviews the log, recurring causes and correction outcomes; before the season walk the whole guest journey.

Metric summaries include period, source, record count, denominator, method and owner. A zero denominator means no data, not 0%. Report missing records separately. Operational targets are set through actual work, not inferred from one review.